Predict · Prevent · Protect

A smarter care pathway for dry eye disease — and beyond

Our mission is to help people protect their sight and comfort for life. Aida brings earlier detection, clinician-supervised AI and continuous management into one connected pathway — better outcomes for patients, preventative care at scale for clinics.

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Clinician-supervisedEncrypted & GDPR-alignedEnglish & Swedish
Class IIa SaMD · UK/EU
Clinician-in-the-loop
Encrypted & GDPR
English & Swedish
The problem — dry eye disease
The problem

Dry eye is common, chronic, and slips through the cracks

It affects a third of adults, worsens with screens and age, and needs consistent day-to-day management — yet clinics can't see patients often enough, and patients lose the thread between visits.

10–15%
of adults worldwide affected by Dry Eye Disease
70%
of cases are mild-to-moderate — suitable for earlier, preventative management
$25B
total addressable market, with specialists heavily over-subscribed
The platform

Two products, one pathway

Aida Assess gets patients seen and triaged fast. Aida Manage keeps care going every day between visits.

Aida Assess

AI-assisted assessment & triage

A fast, structured first look — digital assessment, ocular image and blink analysis, and personalised risk categories, with every result reviewed and validated by a clinician.

Digital assessment & triage
Ocular image & blink analysis
Personalised risk categories
Clinician-supervised review
Aida Manage

Personalised, continuous care

Care that continues between visits — personalised plans, symptom tracking, adherence monitoring, patient education and direct access to specialists.

Personalised care plans
Symptom & adherence tracking
Patient education
Access to specialists
How it works

One continuous loop of care

Assess, draft, approve, plan, manage, consult, monitor — then back again. AI does the heavy lifting; a clinician is always in the loop.

01
Assessment
AI-assisted check-in with blink capture and guided photos.
02
AI report
A structured, explainable report drafted for the clinician.
03
Clinician approves
A clinician reviews and signs off every output.
04
Personalised plan
The approved plan becomes the patient's daily routine.
05
Daily management
Gentle logging, technique videos and today's triggers.
06
Telehealth
Secure video consults when the patient needs one.
07
Monitoring
Trends the patient sees and the clinician tracks.
Why now

The timing has never been better

Rising screen exposure
More screen time is driving dry eye symptoms across every age group.
Ageing population
Prevalence climbs with age as natural tear production declines.
Specialists over-subscribed
Demand for eye care is outpacing the specialists available to deliver it.
Shift to preventative care
Health systems are moving from treating sickness to preventing it.
Telehealth & hybrid care
Patients and clinicians now expect remote-first, connected care.
Healthcare AI acceleration
Regulated, clinician-supervised AI is finally ready for real clinical use.
Policy tailwind — NHS shifts
Policy tailwind

Aida moves care the way the NHS wants it to go

Aida is built around the NHS's three strategic shifts — the direction of travel for modern health systems.

From
Hospital
To
Community
From
Sickness
To
Prevention
From
Analogue
To
Digital
Who it's for

Built for patients and the clinics that care for them

For patients

Looked-after, every day

A calm two-minute check-in — talk to Aida if answers don't fit.
Your clinician's plan, in plain English, on your phone.
Daily support that fits real life, with gentle reminders.
A video consult with your clinician whenever you need one.
For clinics & clinicians

Safe scale, full control

A triage queue that surfaces who needs review, and why.
AI-drafted summaries you approve, edit or reject — in seconds.
Analytics across your caseload and population trends.
Multi-clinic and bilingual (English / Swedish) out of the box.
Benefits & outcomes

Better for patients. Better for clinics.

For patients
Faster diagnosis▲
More accessible care▲
Lower cost▼
Enhanced quality of life▲
For clinicians & clinics
Saves clinician time▼
Easier treatment delivery▲
Lower cost to serve▼
More revenue▲
Enhanced care pathway▲
Key features

Everything the pathway needs

AI-assisted assessment
Adaptive questions, blink capture and camera-assisted photos — in clinic or at home.
Clinician-in-the-loop
A clinician approves every clinical output. AI proposes; the clinician decides.
Personalised plans
Approved plans turn into achievable daily tasks with provenance.
Daily management
Gamified logging, technique videos and real-time trigger tracking.
Telehealth
Booking plus secure video consults, with Aida summarising the visit.
Monitoring & trends
A living picture of eye health for patients and clinicians alike.

See it in action

The patient app, the clinician dashboard, and the telehealth consult — one connected system.

Aida patient app
Aida clinician dashboard
Aida telehealth consult
Open the interactive prototypes
Live demos open in your browser
Market opportunity

Start in Sweden. Scale across the Nordics, Europe and beyond.

We begin where our clinical roots run deepest — Sweden — then expand through clinical partnerships across the Nordics, the EU and UK, and on to global markets.

Aida rollout — Sweden, Nordics, Europe and beyondNordicsSweden · nowUK & EUUSSaudi ArabiaQatarChinaHong Kong
Sweden — now→Nordics→EU & UK→US→Global
Business model
Business model

B2B SaaS healthcare infrastructure

Aida is delivered to clinics and hospitals as recurring software infrastructure — an annual platform licence per clinic, plus a fee aligned to the active patients under management. Revenue compounds as each clinic grows its managed caseload.

Clinic licence
An annual platform subscription giving a clinic the full Aida Assess & Aida Manage pathway.
Per active patient
A usage fee aligned to the patients a clinic actively manages on the platform.
Recurring & scalable
Predictable SaaS revenue that grows with every new clinic and managed patient.
Pricing is tailored to your clinic and patient volume.
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Regulation & standards

Built to be trusted

Aida is being developed as a Class IIa Software as a Medical Device (UK/EU), with privacy, safety and auditability designed in from the start.

Standards we are working towards
ISO 13485
Medical device quality management
ISO 27001
Information security management
ISO 14971
Medical device risk management
IEC 62304
Medical device software lifecycle
Safety & governance

Clinician-governed, safe by design

A clinician approves every clinical output — AI proposes, the clinician decides. Privacy and auditability are designed in, not bolted on.

Regulated device
Class IIa Software as a Medical Device (UK/EU).
Human approval
No clinical output reaches a patient without clinician sign-off.
Encrypted & GDPR
Data encrypted in transit and at rest; UK/EU GDPR aligned.
Auditable
Every draft, edit and approval is logged and traceable.
Traction

Proven care, already in patients' hands

1,000+
patients assessed & treated
10+ yrs
specialist dry eye care

A live telehealth MVP is already running with clinics in Sweden.

Founders

Clinician-led, from day one

Aida is built by clinicians and technologists who believe AI should support care, never replace the clinician.

Dr Mak Dadbin
Dr Mak Dadbin
Co-founder · Senior Ophthalmologist & Dry Eye Specialist

20+ years in ophthalmology, 1,000+ patients treated, and developer of Aida's proprietary dry eye methodology. Based in Gothenburg, Sweden.

Dr Sina Fateri
Dr Sina Fateri
Co-founder · HealthTech Product Developer

10+ years building and launching digital products across HealthTech and AI, focused on scalable AI-driven healthcare platforms. Based in Cambridge, UK.

Part of
University of Cambridge Judge Business School
Cambridge Judge Business School · Ignite 2026
Aida's team — extending preventative, AI-supported care
Vision

We won't stop at dry eye

Starting with dry eye in the Nordics, Aida's clinician-governed pathway extends into wider ophthalmology and preventative healthcare — a scalable infrastructure for continuous, AI-supported care.

The ask

Partner with us

A V1.0 pilot is live in Sweden. We're raising to build and validate the next release — and we're open to introductions, partnerships and investment.

Introductions
To clinicians, opticians and optometry networks
Partnerships
Clinics & hospitals for pilots and rollout
Fundraising
Investors to build and validate our next release
Get in touch

Frequently asked

Aida is a clinically governed, AI-supported service for preventative Dry Eye Disease care — spanning assessment, personalised plans, daily management, telehealth and monitoring.

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